LIONS, WARC and The Effectiveness Partnership conducted a global survey of marketing professionals this year and released results in June that are of note to anyone in the industry. Despite the almost universal agreement that creativity is one of the most important 21st-century skills needed in modern workplaces, “43% find making the case for creativity in the boardroom ‘frequently’ or ‘always’ very challenging.” It can be hard to prioritize something that seems like a “nice-to-have” instead of a “need-to-have,” which is why we'd strongly argue that now is the time to invest in creativity and critical thinking more than ever.
Many of your competitors are probably looking at the pace of inflation paired with a looming recession and deciding to scale back and take a more conservative approach. Yet, for those facing a changing landscape, this offers the ideal opportunity to lean in and leap ahead of their competition. In fact, 80% of respondents for last year’s LIONS State of Creativity Report said creative effectiveness “was one of the most vital areas in which they need to educate or upskill their workforce.”
At The Garden, it’s something we talk a lot about with our clients and it’s also one of the reasons why we developed our brand-new ThinkShop training program. Check out the in-depth report that LIONS, WARC & TEP have put together that dives deeper into what the global marketing industry thinks about creativity, effectiveness, and how to harness it. And if you’re intrigued about ThinkShop as an opportunity to proactively upskill your team in the face of tougher times, there may be no better time to get ahead of your competition!